Four Mistakes People Make When Choosing A Real Estate Agent

by Greg on May 23, 2016

real estate agent

Are you thinking of selling your home in the near future? Finding a skilled real estate agent should be your first priority. They can assist you in many matters such as marketing your property, finding a buyer, and delivering the best possible results in selling your home – which will make the whole process much simpler and less stressful. Unfortunately, an incompetent real estate agent can just as easily turn the dream of selling your home into a costly and time-consuming nightmare. To help you avoid this, we have compiled a list of four common pitfalls to avoid when choosing your real estate agent.

  1. Working with the cheapest agent

It is wise to remember that you usually get what you pay for. It may be tempting to simply choose the agent who offers the lowest commission rate, but this can sometimes be a more costly choice in the end. Always ask an agent why they charge a lower (or higher) commission rate. The cheaper agent is likely to cut costs in the selling process by spending less on factors such as marketing and advertising. This doesn’t mean you have to opt for the most expensive real estate agent, but should carefully consider what the agent with the cheaper rate offers as compared to an agent with a higher fee.

  1. Not shopping around

A bit of research before choosing a real estate agent can save you a lot of headaches in the future. Don’t settle for the first estate agent listed on a property website, but rather make a shortlist of agents in your area and find out as much as you can about them before you make your final decision. Ask friends and colleagues for recommendations, search property forums and websites for information. Also schedule interviews with a few agents as this will give you a clear idea of their work methods and approaches. Don’t hesitate to ask for references.

  1. Choosing a friend or family member

You may be tempted to ask a friend or family member with real estate experience to help you sell your home. Unless you know someone who is an experienced, full time real estate agent, you are much better off choosing an impartial agent who will approach the sale of your house professionally, and dedicate sufficient time, skills and effort as part of their business services.

  1. Choosing an agent without marketing knowledge

Marketing knowledge and experience play an integral role in selling a house at the right price to the right buyer. It’s simple, if no one knows about your home you won’t be attracting any buyers. Look for a real estate agent who uses marketing strategies that will appeal to a wide audience. This will consist of more traditional methods such as newspaper listings and online listings, but also include innovative solutions such as high quality photography and social media marketing. When interviewing real estate agents ask them about the marketing strategies they will implement to sell your house and how these have been successful in the past.


Bruce Reynolds

Bruce Reynolds is the founder of Crush, one of Perth’s most established and successful marketing companies that has provided extensive real estate marketing services for over 18 years. As a Director of RE/MAX Central, Bruce Reynolds brings his marketing and business building expertise to the real estate table to add value for both the buyer and the seller. Bruce’s main strength is being able to cut to the chase and find the best solution for his clients. He uses his experience in business to help clientele realize objectives or create opportunities.

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