7 things you can do to help the agent sell your house, part 1

by Chris Lang on May 11, 2009

Real estate agent caricatureDoesn’t it sound ridiculous that you need to help a person you’ve hired for the big bucks to do their job? I know you shouldn’t have to, and in an ideal world you wouldn’t have to.

However, the reality is that there are different agents, some are better, some are worse and it’s difficult to predict what kind of job will your agent do selling your house before you’ve seen them do it. Which is why you need to make sure you’re doing everything you can to speed up the process.

I would even say that in selling a house there are two parts of the deal. Agent’s part is to advertise and promote your house to prospective clients, to negotiate with the interested buyers and create a competition on your house to get you the best possible price. Your part is to get people to like your house, to expose it to the maximal number of potential buyers and to let them make an offer as soon as they are ready.

And here is how you can achieve that:

1. Have Section 32 ready before you put the house on the market.

The reason is that a buyer can’t submit a written offer before they’ve seen your Section 32 (read more about it here). So once a person has inspected your house, liked it, wants to buy it, the only thing that can stop them is the absence of Section 32 (and it really annoys the buyers if they have to wait a week to get it).

2. Write your own ad.

Think about it – who knows your house better than you do? Who can name all the advantages better than you? Who knows better all the handy amenities, all the nice things about your house and your neighborhood? You can write your own ad that will appear on the internet sites (such as domain.com and realestate.com.au), in newspapers, in brochures, leaflets and the like. Or if you feel too insecure to do it – give your agent ideas for the ad, list all the good things and the features of your house, they will only thank you and put them to some good use. Agents are amazingly cooperative in anything that means less work for them 🙂

3. Choose your own photos.

Yes, you can do it. The agents are not the only one with good taste in photography. Actually, judging by pictures from realestate.com.au, some agents have a pretty crappy taste in photography or simply don’t care. If you insist and put it in the contract before you sign it, they will let you choose the pictures of your house that you like. Or, more importantly, you will have the right to throw away picture that you don’t like. In an ideal world, paying to a professional photographer would mean getting the perfect pictures, but since we’ve already established that it’s not always the case, you need some control over the way your house is presented in the papers and on the internet.

Hang on, I’ve got 4 more things to tell you. Subscribe and they will be in your email the minute I publish my next post.

{ 1 comment… read it below or add one }

Home Builder July 23, 2009 at 9:24 pm

I especially enjoy tip number 2 about writing your own advertisement. It is so true, you know how far it is to the nearest residential takeaway spots, or the best closest schools to your area and you can provide the necessary information to a potential home buyer. Not to mention all the wonderful assets of your home, your kitchen, bathroom etc. You do need a little bit of writing ability, not sure if insecure is the right term but I would have to admit some marketing skills help. But you could at least assist with the sales agent in the specifics. Great information and I will be watching for the rest!


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